So glad you’re here!
My name is Phung.👋

I bring stories to life through design, strategy, and creative vision

Two women smiling and embracing clipped inside a colorful plus shape, with the text 'PRIDE CARE' at the top left.

Pride+ Care Pilot Program

  • Uplifting health care created for the unique needs of the LGBTQIA+ community for Atrius Health, part of Optum.

  • CAMPAIGN CONCEPT, ART DIRECTION, DESIGN ACROSS PRINT, DIGITAL, & OUTDOOR

An illustration of a woman with large afro hair, holding a bouquet of pink tulips, with a pink background and a quote that reads, 'You are loved, worthy and enough.'

  • Gift quilts designed to warm the body and spirit while celebrating, healing, encouraging, or strengthening faith.

  • ART DIRECTION & ILLUSTRATION

  • A rebrand that invites all to experience the power of music.

  • ART DIRECTION, DESIGN ACROSS PRINT & DIGITAL

Billboard promoting Planned Parenthood's sexual health care with diverse individuals in various settings, and the message is "This space is for you."

  • Inclusive campaign establishing Planned Parenthood North Central State as a welcoming space that advocates for the well-being of all individuals

  • CAMPAIGN CONCEPT, ART DIRECTION, DESIGN ACROSS PRINT, DIGITAL, AND OUTDOOR

Woman smiling, wearing large sunglasses, black sleeveless top, with both hands under her chin in a playful pose, against a plain white background.

Target Edit

  • Photography-led storytelling that brings jewelry, accessories, and shoes trends to life for Target’s diverse guest audience.

  • ON-SET ART DIRECTION, STORE EXPERIENCE MARKETING

Kendra Scott store-in-store jewelry display inside Target, featuring jewelry pieces, promotional posters, and decorative plants.

  • Store experience marketing celebrating Kendra Scott's collection at Target.

  • STORE EXPERIENCE DESIGN, SIGNAGE STRATEGY DESIGN & CONCEPT

Smartphone screens showing mood tracking app with colorful background, mood tags, and positive feeling words

  • Enhancing mental health accessibility for young adults through comprehensive user research and evidence-based design recommendations.

  • UX RESEARCHER, UX DESIGNER

Illustration of a woman and a girl in traditional Korean clothing, standing outdoors under blossoming cherry trees with a bird nearby, on a cover for 'The World in Your Kitchen 2023 Calendar' by New Internationalist.

World in Your Kitchen 2023

  • A culture-forward calendar highlighting food recipes from around the world.

  • CREATIVE DIRECTION & ILLUSTRATION

Bus stop advertisement for an event called "Nightfall Curtain Call Ball" scheduled for Saturday, September 10 at 5:30 PM, hosted by Children's Theatre Company in Minneapolis, Minnesota.

  • Immerse yourself in the illuminated theater of Night Fall for the 2022 Curtain Call Ball.

  • CREATIVE DIRECTION, DESIGN, ILLUSTRATION